9 min listen
The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
14 minutes
Released:
Jan 23, 2024
Format:
Podcast episode
Description
Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. Marketers have traditionally viewed MQLs as the endpoint of their role in the sales process. However, the reality is that the journey begins when potential buyers express interest, requiring ongoing support throughout the entire lifecycle of the sales process. Today, Dmitri discusses the concept of Account-Based Everything. Show NotesConnect With:Dmitri Lisitski: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 23, 2024
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth