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    How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain

    How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    How To Ethically Collect Targeted Data -- Brian Mandelbaum // Attain

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    20 minutes
    Released:
    Oct 31, 2023
    Format:
    Podcast episode

    Description

    Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to collect targeted consumer data ethically.  Show NotesConnect With: Brian Mandelbaum: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Oct 31, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.