Patch Baker, CEO of Mobius Media Solutions, talks about building a business the right way. Rather than approaching modern business with an assembly line approach, you don't have to niche down into a specific segment. Automation and advanced technology provide us with the ability to apply the same processes to serve different customers with different branding. Today, Patch discusses why niching down is a bad idea. Show NotesConnect With: Patch Baker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.