17 min listen
The Need For GTM Security -- Daniel Avital // CHEQ
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
The Need For GTM Security -- Daniel Avital // CHEQ
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
18 minutes
Released:
Jul 27, 2023
Format:
Podcast episode
Description
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to-market funnels are at risk without go-to-market security. From third-party tags on your website that can expose customers to malicious code compliance issues to bots getting into your BI systems, fake traffic is costly and concerning for B2B SaaS companies. Today, Daniel discusses the need for go-to-market security. Show NotesConnect With:Daniel Avital: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 27, 2023
Format:
Podcast episode
Titles in the series (100)
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) by MarTech Podcast ™ // Marketing + Technology = Business Growth