Shiv Gupta, Founder and CEO of U of Digital, explores some alternative tracking methods that can help you monetize your audience. While advertising is a subset of marketing, the two have been siloed and considered different from the beginning. However, the barriers are collapsing between the two as data from marketing technology becomes more crucial to effectively executing advertising. Today, Shiv discusses the convergence of ad tech and martech. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.