Direct mail marketing may feel nostalgic to some. Yet, in a digital world dominated by social media and mobile technology, direct mail is still a reliable channel that delivers point-blank engagement with consumers.

As David Fink, CEO and Co-founder at Postie, put it, direct mail puts control of your financial brand’s narrative back in your hands.

David tells us how direct mail marketing can be used to proactively educate customers and lay the foundation for your brand’s story.

Join us as we discuss:

- Why financial leaders often get stuck in the present moment (4:50)
- Direct mail marketing’s transformation in the digital age (17:10)
- How you can leverage direct mail in customer engagement (26:13)

Check out these resources we mentioned during the podcast:

- David Fink
- Postie

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.