Today, I’m excited to be doing another Under The Hood episode, which, for new listeners, is an hour-long coaching call with a fellow ecommerce business owner that we turn into a full-fledged podcast episode to help other sellers that might have the same questions and pain points.    My guest is John Terry, who is one half of an interesting mom-and-son business, Ketonia. Their company is a thriving online keto bakery that sells products like a delicious Keto Coconut Macaroons mix.    In this episode, John picks my brain on how to scale his business further, including managing traffic between an Amazon store and a brand site, the value of outsourcing tasks to a VA, and even strategies as the ecommerce space becomes more inflationary.    Timestamps:   How John got into ecommerce - 1:18 Why you want to have traffic coming into your own website - 16:53 Which things to optimize if you’re a smaller online business - 26:22 Which tasks entrepreneurs can outsource to virtual assistants - 31:00 How to measure the success of your influencer outreach - 36:08 Mike’s main strategies in this current inflationary environment - 50:19 The potential of selling your brand to a rollup down the road - 54:00   I had a great time talking to John, and I hope he and his mom can come back for a sequel episode so we can learn how far their business has come along in a year or so.   Before we go, don’t forget that if you’re an Amazon FBA seller based in Canada, you can get a chance to win a 1-year EcomCrew Premium membership absolutely free by just completing a quick 2-minute survey. Just head over to ecomcrew.com/poll2021. Good luck!   If you enjoyed this episode, please head over to iTunes and leave us a review. Until the next one, happy selling!