Nathan Beaver is a Partner at KPMG UK and in 2020, he shared his insights on the "integrity economy", and how consumer behaviour evolved during the global pandemic.
With 91% of customers saying they do NOT want to return to the pre-Covid world, he explained some of the principles that loyalty programme managers need to keep in mind to connect with their most valuable customers.
Trust has become an essential ingredient in business and KPMG revealed some dramatic research findings on what they are calling the "New Customer".
Listen to this short show to capture the key highlights of my interview with KPMG UK.
Show Notes:
1) Nathan Beaver - Partner at KPMG UK
2) Let's Talk Loyalty Episode #50 with KPMG