33 min listen
How to Calculate & Increase Lifetime Value
How to Calculate & Increase Lifetime Value
ratings:
Length:
64 minutes
Released:
Sep 5, 2022
Format:
Podcast episode
Description
Did you know that an increase of only 5% in customer retention may raise profitability by 95%?*
Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.
You will discover:
- What is the lifetime value of a customer
- How to calculate lifetime value of a customer the easy way
- Can LTV predictions be made with machine learning?
- How to forecast cashflow
What is LTV?
Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).
Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.
Learn more:
https://pollen.vc/
https://pollen.vc/calculators/roas-ltv-and-cash-flow/
App Audits:
https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907
https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
---
Send in a voice message: https://anchor.fm/app-marketing-podcast/message
Figuring out your customers' lifetime value (LTV) is a vital step to increasing your profitability.
You will discover:
- What is the lifetime value of a customer
- How to calculate lifetime value of a customer the easy way
- Can LTV predictions be made with machine learning?
- How to forecast cashflow
What is LTV?
Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer. This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting. It is a key metric in subscription based business models, along with MRR (Monthly Recurring Revenue).
Martin Macmillan is the Founder and CEO of Pollen VC, the leading provider of non-bank debt financing to the digital economy.
Learn more:
https://pollen.vc/
https://pollen.vc/calculators/roas-ltv-and-cash-flow/
App Audits:
https://apps.apple.com/us/app/mid-ages-rpg-adventure/id1599055907
https://play.google.com/store/apps/details?id=com.glitchedlab.driftup2.carxdriftracing.driftinggame.cargames.highway.max.pro.tokyo.hypermaxpro.thumb.racing.driftstunts
SPONSORS
B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
---
Send in a voice message: https://anchor.fm/app-marketing-podcast/message
Released:
Sep 5, 2022
Format:
Podcast episode
Titles in the series (100)
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