Paid App Report 2018: What Categories Work as a Paid App?

FromApp Marketing by App Masters

Start listening View podcast show

Paid App Report 2018: What Categories Work as a Paid App?

FromApp Marketing by App Masters

ratings:

Length:

7 minutes

Released:

Apr 11, 2018

Format:

Podcast episode

Description

Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps.

Watch Video on YouTube and Subscribe to our Channel:
https://youtu.be/lLmG4xrkKXM

Released:

Apr 11, 2018

Format:

Podcast episode

Titles in the series (100)

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Skip carousel

Influencer Marketing on Instagram vs musical.ly vs Snapchat: I'm going to share my thoughts on whether you should be using influencer marketing on Instagram versus musical.ly versus Snapchat. - I'll share with you why I believe Snapchat is the best and most underpriced platform. - by App Marketing by App Masters
6 min listen
634: How to Capitalize on Alternative App Stores with Simon Gannon: Did you know that there are other App Stores than just Google and Apple? Well today's guest is from a company that makes it so stinky easy for you to distribute on these app stores by just providing a link to your app. Also, by App Marketing by App Masters
35 min listen
623: How to Optimize In-App Purchases for Your Games with Doron Kagan: Today's guest has two successful exits in the mobile gaming space and he shares a brand new SDK that will automatically increase in-app purchase sales in your games. Also, listen to the part of the show when he talks about the importance of having star... by App Marketing by App Masters
33 min listen
622: How to Revive an App with Craig Briggs: Coming up is a coaching call with someone who waited to do the marketing after the app had launched. We discuss app revival strategies, design changes, how to name your app and different growth hacks. - Craig Briggs is the founder of Rice Burger Labs. by App Marketing by App Masters
17 min listen
629: Using Real Life Problem Solving in Mobile Apps with Joel A. Barnes: Today's guest is Joel A Barnes who is the founder of MasterKey Games. You will discover how a small change on Google Play completely helped grow downloads, how to monetize on Google Play and why setting a production goal is so important. - by App Marketing by App Masters
34 min listen
App Growth Hacking Strategies – Interview on The App Man Show: Coming Up My Interview on The App Man Show about App Growth Hacking Strategies. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/6t2ImVEGGDg by App Marketing by App Masters
27 min listen
Mobile App Localization: Is it worth it?: Should you localize your app upon launch? Is it worth the investment? I share real life experience and data with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/rwp1wmM5qBo by App Marketing by App Masters
4 min listen
How to Get Keywords Ranked on Google Play: Coming up you're going to discover how to get keywords ranked on Google Play. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/V_np-SjFVmo by App Marketing by App Masters
10 min listen
Best Marketing Strategies for a Paid App: What are the best marketing strategies for a paid app? Well, I share the three strategies that will drive more downloads and sales for your paid app. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/RGIC9N5E0Z0 by App Marketing by App Masters
5 min listen
628: What Determines Keyword Ranking with Francisco Park: Coming up is a coaching call where you will discover what determines keyword rankings, how to name your app name for optimal growth and when the optimal time to ask for an App Store review is. - Francisco Park is the creator of Hashtag Bank by App Marketing by App Masters
20 min listen
How App Store Reviews Impact Keyword Rankings: Will buying App Store Reviews increase your keyword rankings? Well I have a phenomenal case study just for you! - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lDQpTff-vTc by App Marketing by App Masters
6 min listen
624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper: Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, by App Marketing by App Masters
20 min listen
626: 4X Revenue with ASO with Lewis Smith: Coming up is a coaching call where the developer 4X his revenue by listening to my advice and moving his target keywords to the left of the app title. You will discover how to balance branding vs search traffic, by App Marketing by App Masters
20 min listen
How to Write Killer Sales Copy to Increase Downloads: I'm going to show you a dead simple way to come with the right sales words to use in your App Store screenshots to increase downloads. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/1VZXfPSxIIg by App Marketing by App Masters
10 min listen
636: Google Play ASO for a Game with Bjorn Rave: Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. - by App Marketing by App Masters
19 min listen
Paid App Report 2018: What Categories Work as a Paid App?: Are you wondering if you can still "make it" as a paid app? Well I break down the category, release date and price points of the top 500 paid apps. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/lLmG4xrkKXM by App Marketing by App Masters
7 min listen
635: Viber Head of UA, Moshi Blum: What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns a... by App Marketing by App Masters
36 min listen
625: How to Use Tumblr for App Downloads with Heidi Yu: Today's guest shares how you can drive app downloads using a forgotten social network called Tumblr. Also you will discover how her company is incorporating cryptocurrency into their product. - Heidi Yu is the CEO / Co-Founder Boostinsider & BOOSTO. by App Marketing by App Masters
28 min listen
627: Calio Founders on Solving the Social Paradox: You know how technology brings us together like we know what everyone's doing at all times, but we don't really know each other on a deeper level. Well today's guests built a calendar app that is on a mission to make sure we all come together in person... by App Marketing by App Masters
31 min listen
630: How to Maximize Apple Search Ads with Ron Packard: Coming up is a coaching call where you will discover how to maximize your Apple Search Ads campaigns, how to find new keywords to bid on and how to leverage ASO with search ads. by App Marketing by App Masters
15 min listen
637: Growth for a Paid Game with Roni Brunn: Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally ... by App Marketing by App Masters
31 min listen
632: 7 Expert Tips From The Top Game Publishers: Coming up is something a little different. I've done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets... by App Marketing by App Masters
35 min listen
How to Know If You Are Passionate About a Project?: How to Know If You Are Passionate About a Project? I share real life experience with you. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/LQep8f91-ew by App Marketing by App Masters
7 min listen
A Clever Way to Incorporate Ads: Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. - Watch Video on YouTube and Subscribe to our Channel: by App Marketing by App Masters
11 min listen
643: Selling An App for 5x Revenue with Trevor McKendrick: Today's guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations,... by App Marketing by App Masters
31 min listen
633: Making a Native vs Hybrid App – How to Decide with Jeremy Callahan: Coming up, you are going to learn from the app guy himself, Jeremy Callahan. You will discover how to quickly prototype your app, how to decide building a native or hybrid app and most importantly why you need to build your online presence because "if ... by App Marketing by App Masters
33 min listen
Do Keyword Misspellings Help Grow Downloads for ASO?: Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. - Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk by App Marketing by App Masters
13 min listen
631: The Supercell of India with Amit Hardi: Coming today's guest is quickly becoming the Supercell of India generating 5M downloads in 100 days and $1M in revenue in less than 90 days. You will discover how he successfully transition from developing games for others to creating their own, by App Marketing by App Masters
33 min listen
How to Expand to Global Markets (China, India & Southeast Asia): Coming up, you know how the western markets are maturing and most of the growth is now coming from markets like India, China and Southeast Asia? Well, you're about to discover the step-by-step process for expanding to these markets in a cost effective ... by App Marketing by App Masters
5 min listen
651: How to Drive Downloads with Snapchat Influencers with Timothy Armoo: Coming up is a crash course on driving downloads using Snapchat influencers. You will discover the secret sandwich ad format dramatically decreases cost-per-install, why gameplay videos actually decrease engagement and how the guest quickly built a fun... by App Marketing by App Masters
34 min listen

More Episodes from App Marketing by App Masters

Skip carousel

How to Run TikTok Ads With a Small Budget: Don’t have a big budget but want to get TikTok ads to work for you? You will discover how our guest managed to get his first 500 users profitably with TikTok and NO ASO! In addition, you will discover how you can create TikTok organic videos and ads by yourself without needing an agency. Our guest is Scott Flear, the Founder of ParrotPal, an app that uses AI to help users track their calorie and protein intake with voice notes & text messages. The AI has a weekly review function that adjusts its targets based on changes in their metabolic rate. Learn more: https://www.linkedin.com/in/scottflear/ https://parrotpal.com App Audits: https://apps.apple.com/us/app/authenticator-app/id6446651396 https://apps.apple.com/us/app/visoir-photo-video-editor/id1619517603 You can also watch the video: https://youtube.com/live/uPvd91LCXzw Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠ by App Marketing by App Masters
76 min listen
Little Known App Growth Strategies for Indie Developers: Tired of the Same Old App Growth Hacks? This video uncovers SECRET strategies indie developers are using to EXPLODE their app downloads (without breaking the bank!) Here's what you'll get: - Sneaky Push Notification Trick (it's a psychological tactic that boosts engagement like crazy!) - Win-Back Automation Magic that uses SECRET OFFERS to bring back lost users - Multi-Channel Domination - Reach users EVERYWHERE, even if they disable notifications (emails, SMS, and more!) Plus, tons of BONUS tips revealed in this video Stop struggling to get noticed! These little known strategies will help your app take flight! Watch full video here: https://www.youtube.com/live/If7VBqsw7Q0?feature=shared You can also watch the video: https://youtu.be/V81b5OQ1Eys Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitte by App Marketing by App Masters
14 min listen
Ask Me Anything With Steve P. Young: From ASO to monetization to paid ads, Steve will answer all your questions related to helping you scale your app business. Feel free to ask any personal questions as well. Let’s talk business and have some fun at the same time. App Audits: https://play.google.com/store/apps/details?id=com.helpcity&hl=de&gl=US https://apps.apple.com/app/id1584479383 You can also watch the video: https://youtube.com/live/AboMBYjbaWs Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message by App Marketing by App Masters
87 min listen
How to Validate 6-Figure App Ideas: In this video, we delve into how a serial app entrepreneur @bechir.arfaoui strategizes and prepares his app for a six-figure exit within 12 months! Topics Covered: Researching app ideas: Learn effective methods for generating and refining app concepts to increase their market viability. Testing your app idea: Explore strategies and tools for validating app ideas, ensuring they meet user needs and preferences. Portals to buy and sell apps: Discover platforms and resources for navigating the buying and selling process of mobile applications. Keyword Research Strategy: Understand the importance of keyword research in app optimization and how to implement effective strategies. How to understand what users want: Gain insights into user behavior analysis and techniques for gathering feedback to improve app performance. How to design your app: Learn about app design principles, user interface considerations, and best practices for creating engaging and user by App Marketing by App Masters
13 min listen
The Dark Secret Behind a 7-Figure EXIT!: Unlock the secrets to scaling your app to a 7-figure exit in our upcoming live session with Alon Waller, CEO at Bluethrone! Join us as we delve into proven strategies, expert advice, and real-world case studies that pave the way to app success. Don't just dream big – make it a reality. Join us live to make sure your questions are answered and let's turn your app into a lucrative venture! Learn more: https://bluethrone.io/ https://www.linkedin.com/in/alon-waller-902146140/ App Audits: https://apps.apple.com/gb/app/shift-lift-learn/id1406183218 https://apps.apple.com/es/app/anki-flashcards-study-decks/id6443485322?l=en-GB You can also watch the video: https://youtube.com/live/0QFbIJmh7VU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** -- by App Marketing by App Masters
77 min listen
Surprisingly This Running Tracker App Makes $80K a Month: In this video, we'll show you a running tracker app that generates over $1 million per year despite not having a conventional onboarding process or a paywall. This is a testament to the app's success due to its widespread popularity and high download rates, proving that large download numbers can drive significant revenue. The app, launched in 2026, has quickly grown in popularity, receiving 200,000 downloads each month and generating an impressive monthly income of $80,000. Watch the video to discover: Which permissions to request: Learn how the app effectively balances user privacy and data collection, ensuring that necessary permissions are requested at the right stages of the user experience—both before and after the paywall is introduced. A sneak peek into their paywall strategy: Gain insight into how the app implements its paywall, including the timing of its introduction, how it is communicated to users, and the s by App Marketing by App Masters
9 min listen
BetterSleep Founder on Bootstrapping An App to Over 60M Downloads: Today’s guest is Simon Alex Bérubé, Founder of BetterSleep (previously Relax Melodies). He shares how he bootstrapped the app to over 60 million downloads and led the company to a successful sale to Teladoc Health (NYSE:TDOC) in 2021. You will discover: - The process of bootstrapping to selling the app: struggles, successes, and lessons learned. - The mindset shift needed to generate growth after an acquisition - The early growth strategies that led to over 60M downloads Learn more: https://www.simonalexberube.com/ https://www.linkedin.com/in/saberube App Audits: https://apps.apple.com/us/app/we2-sexy-couple-games/id1613132394 https://apps.apple.com/ge/app/happus-couples-relationship/id1669465737 You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App by App Marketing by App Masters
73 min listen
Use This UA Framework for App Installs: Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs. Evolution to App Event Optimization Campaigns Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness. Simplicity is Key: Streamlini by App Marketing by App Masters
9 min listen
Decoding Google Play ASO & UAC: Insider Secrets Revealed!: Dive into the world of Google Play apps with Rafath Hajira, Yash Gupta, and Dheeraj Sharma, App Growth Leaders from App Masters. In this exclusive session, these seasoned experts will unveil the hidden strategies and insider tips for mastering App Store Optimization (ASO) and Universal App Campaigns (UAC) on Google Play. You will discover: Google Play ASO in-depth Google UAC More secrets to be revealed! You can also watch the video: https://youtube.com/live/3NRbBKPI8-o Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice me by App Marketing by App Masters
96 min listen
The Anatomy of a High-Performing UGC Ad: Unlock the potential of User-Generated Content (UGC) with insights from an industry expert. In this video, delve into the core elements that elevate UGC ads to top-performing status, providing valuable strategies for ad creation and optimization. Discover the 4 most critical elements that can make or break your ad creatives Explore UGC ad effectiveness on various platforms, including TikTok, Instagram, YouTube, and insights on Meta's (Facebook and Instagram) comprehensive tools. Leverage Google Ads for UGC, focusing on app install campaigns and gain insights into the effectiveness of vertical videos within UGC ad content. Optimize UGC campaigns with strategies such as testing different hooks while maintaining consistent development and CTAs. Receive practical advice on budget considerations for newcomers, including the recommended daily budget for effective testing. Delve into key metrics such as CTR, cost per click, and the importance of mo by App Marketing by App Masters
14 min listen
ASO and ASA Tricks on a Budget: Yash Gupta, Lead App Growth expert at App Masters shares another round of ASO and ASA tricks that you can use if you are on a budget. You will discover: The localization that works just as well as the Spanish-Mexico Why you need to add 'app' and 'free' in your keywords Do you need subtitles? Experimenting with long-tail keywords Crafting screenshot marketing copies that work Can’t make it on iPhone? Here’s another way to move keywords in Going beyond ASA Basic You can also watch the video: https://youtube.com/live/uqwrOCySl3Q Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for by App Marketing by App Masters
99 min listen
Conversion Rate Optimization (CRO): 7 Ways To Get Started: Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website. In this video, we'll delve into seven key strategies to kickstart your CRO efforts: First-Time User Experience (Onboarding Experience): Enhance the initial interaction with your platform to ensure users have a smooth and engaging onboarding process, setting a positive tone for their journey. Homepage / Main Screen: Optimize your homepage or main screen to effectively communicate your value proposition, guiding visitors towards desired actions and reducing bounce rates. Leads / Flows: Streamline the user journey by op by App Marketing by App Masters
20 min listen
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success: Ready to skyrocket your app installs? Join our exclusive live stream where we unveil the 10-step approach to making meta ads work for app installs. Dive into a comprehensive guide designed to transform your app marketing strategy. Topics covered: - SKAN vs Aggregated Event Measurement (AEM) - The creative test framework for Facebook ads - The right approach to creative testing - And how to finally make Meta work for you if you’ve been struggling with it Juan David is a Senior Performance Marketing Manager at Admiral Media. He has +8 years of experience in digital marketing for web and app clients across the globe. He is a Colombian, living in Portugal. Learn more: Juan’s website: https://juan-david.vercel.app Admiral website: https://admiral.media/ Juan's LinkedIn: https://www.linkedin.com/in/juan-david-guti%C3%A9rrez-olarte-09b63698/ Meet Admiral Crew at MAU Vegas!: https://calendar.app.google/J7kiRzQAPdjRuSUm9 by App Marketing by App Masters
77 min listen
How The NBA's Timberwolves Increased Open Rates by 60%: Discover how the renowned NBA team, the Timberwolves, boosted their open rates by an impressive 60% through the implementation of custom emojis. Dive into the video to explore: Understanding Custom Emojis: Delve into the world of custom emojis and their significance in modern communication. Functionality: Uncover the mechanics behind custom emojis and how they operate effectively. Timberwolves' Strategy: Gain insights into the specific strategies employed by the Timberwolves in leveraging custom emojis to enhance engagement. Versatility: Explore the diverse platforms and contexts where custom emojis can be effectively utilized to captivate audiences. You can also watch the video: https://youtu.be/xKU09-NIu2E Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, And by App Marketing by App Masters
10 min listen
6-Figure Exit Within 12 Months: Bechir Arfaoui has been building apps since 2010. He has spent the last decade doing growth and marketing automations for e-commerce and apps. Today, he shares his very last experience with exiting apps, specifically his last 6-figure iOS app exit. You will discover: - How to spot profitable apps idea as an indie developer - Build it yourself vs buying - How to prioritize cash generating features. - How to decide where (channel) to promote your app - How to know that your app is ready for a 6 figure exit - Best practices during exit/sale process Learn More: https://www.skool.com/devgrowexit-2399/ https://www.instagram.com/bechir https://www.linkedin.com/in/bechirarfaoui/ https://www.youtube.com/channel/UCFNAiNdpgsVXIOsrI3QiJfA App Audits: https://play.google.com/store/apps/details?id=com.astraledgestudios.MagicForestAdventure https://apps.apple.com/us/app/grocery-list-list-maker/id1561754760 You can also watch the video: https://youtube.com/live/If7VBqsw by App Marketing by App Masters
78 min listen
ASO & ASA Tricks to Help You Grow Downloads: In this video, Steve is joined by Yash Gupta who is the Lead App Growth expert at App Masters. You will discover: - The ASO tricks working today - How to make low traffic keywords work on ASA - And Steve will answer all your app marketing questions live Learn More: https://www.linkedin.com/in/yash04/ App Audits: https://gratitudeplus.app.link/download https://apps.apple.com/us/app/nce-exam-ez-prep-2023/id1664527804 You can also watch the video: https://youtube.com/live/uwlrkK4I6UI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B te by App Marketing by App Masters
74 min listen
How SEO Helped Cupla Get Its First 100 Users: Discover how a blog post about the top calendar apps helped Cupla drive its first initial users and why she was NOT afraid to highlight her competitors in that post. Plus you'll discover: - The surprising feature that users loved and helped the app grow - The ideal traffic split between paid vs organic - Why higher prices lead to higher conversions - How to avoid feature creep - And so much more You can also watch the video: https://youtu.be/wyic06aPwOU Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a ne by App Marketing by App Masters
9 min listen
Stop Burning Cash: Tips to Optimize Your Paid Marketing Budget: David Vargas is an experienced UA & ASO expert having managed 85+ apps across all the categories, with more than $10M in ad spend. You will discover: - How to set-up campaigns to maximize your ROI - How to test out new ad channels - The 3 layers of testing new ad creatives - The disconnect between product and UA - And so much more! Learn More: https://www.linkedin.com/in/davidvargasmontiel/ App Audits: https://play.google.com/store/apps/details?id=com.video.downloader.hd.downloder.converter.music.backup&hl=fa&gl=GB https://apps.apple.com/bg/app/coffee-break-quotes-daily/id6449391056 You can also watch the video: https://youtube.com/live/LGpQi1AhrqI Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can e by App Marketing by App Masters
66 min listen
Product-Led Growth Strategies From 100M Users: Any company that's sort of building a freemium type of product needs to figure out a monetization strategy sooner or later, whether it's going to be for advertising or subscriptions. Join us for an exclusive interview with Lomit Patel, Chief Growth Officer at Tynker, a leading code learning platform for kids boasting over 100 million users. In this engaging video, Patel shares his invaluable insights into the world of app growth, drawing from his wealth of experience. Topics Covered: Onboarding Strategies: Explore effective onboarding techniques that set the stage for a seamless user experience. Patel delves into the strategies that have proven successful in ensuring users navigate effortlessly through the initial stages of their interaction with the app. Product-Led Growth Strategies: Uncover the secrets behind Tynker's product-led growth journey. Product-Market Fit: Gain a deep understanding of the critical concept of product by App Marketing by App Masters
10 min listen
Ad Creatives That Convert: Lessons From Millions in Spend: Whether you’re running paid ads on Meta or TikTok, the ad creative is the most important piece of your campaign. You will discover the essential ingredients for top performing ads including hooks, call-to-actions, types of footage, and more! Plus, you will discover how to maximized user generated content (UGC) to take your ads to the next level. Benoit St-Laurent is an ex-world traveler & digital nomad. He worked as a consultant and in an agency for years having worked with some of the biggest brands and managing millions of dollars in ad spend. Learn more: https://performancemarketing.academy/ https://www.linkedin.com/in/benoitst-laurent/ App Audits: https://apps.apple.com/app/apple-store/id6446200267?pt=432960&ct=calcshare&mt=8 https://play.google.com/store/apps/details?id=com.chatbot.ai.assistant.aichat.bot You can also watch the video: https://youtube.com/live/T7IYERgO6Ts Work with us to grow your apps faster &a by App Marketing by App Masters
73 min listen
Facebook Ads Strategy on a Budget: How to Win Big with Limited Funds: Do you want to know how to scale up with paid campaigns on a small budget? Join us in this enlightening conversation with Yuliya Lennox, ex-CMO of BetterMe, who has scaled multiple apps to $1M a month. In this session, we'll delve into strategies empowering businesses with modest budgets to scale up their Facebook ads. Explore with us: -Techniques for scaling ads with a lower budget -Minimum recommended ad spend for effective results -Insightful tips on identifying the right time to scale -Effective budget planning strategies -Optimal targeting options on Facebook -Proven campaign setup methods Don't miss out on these valuable insights that can elevate your advertising game on a budget You can also watch the video: https://youtu.be/mtBvqLBVsf0 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchas by App Marketing by App Masters
12 min listen
Using ChatGPT to Drive Data-Backed Marketing and Product Innovation: Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making. Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results. You will discover: - How ChatGPT drive better decision-making when it comes to product and marketing - Examples of how you can leverage AI to be your data scientist - How to use ChatGPT to simplify your product roadmap - And so much more! Learn more: https://cookingdata.substack.com/ https://www.linkedin.com/in/liorbarak/ App Audits: https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785 https://apps.apple.com/us/app/blood-pressure-tra by App Marketing by App Masters
58 min listen
This Productivity App Makes $200K a Month: I recently came across an amazing productivity tracker app making over $200K/month and was impressed by its user experience. Although we are not affiliated with them, I thought it would be a great idea to share what we can learn from their onboarding flow and conversion strategies. Here are some points I will be discussing in this video: -Seamless Onboarding Mastery: Uncover the secrets behind its user-friendly onboarding process. -Enhanced User Experience: Explore the small touches that elevate user engagement. -Personalized Journey Creation: Learn the art of asking personalized questions for a unique user experience. -Optimal Plan Offerings: Discover the perfect number of plans to captivate your audience. -Discount Dilemma Decoded: Should you offer discounts? Gain insights into their effectiveness. -Email Capture Tactics: Snag user emails seamlessly with proven strategies. -Urgency Creation Techniques: Master the art of instilling urgency in by App Marketing by App Masters
15 min listen
The Features That Bring Users Back Everyday: Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together. She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. You will discover: - How she comes up with features that are used everyday - Why higher prices actually increase conversion rates - How paid acquisition plays a key role in creating a network effect - And so much more! She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences. Learn more: https://cupla.app/ https://www.linkedin.com/in/erika-palmer-b709a836/ App Audits: https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US stashpad.com You can also watc by App Marketing by App Masters
65 min listen
The Anatomy of a High Converting Paywall: A paywall is more than just a gateway to your app's premium features; it's a crucial touchpoint where users decide whether to engage further or move on. In this video we will explore the significance of elements that contribute to the anatomy of a high-converting paywall, listed below. 1. Clear Headline with the Word "Free" The first impression matters, and a clear headline can be a game-changer. We explore how incorporating the word "free" strategically can result in an 11% increase in conversions. 2. Trial Reminder - Nudging Users to Experience More Trials are a powerful way to introduce users to your premium features. Discover the art of crafting compelling trial reminders that gently nudge users toward experiencing the full potential of your app. 3. Having a Trial Having a trial option is not just a feature; it's a strategic move to showcase the value of your premium content. 4. Long Paywalls Contrary to conv by App Marketing by App Masters
9 min listen
This Growth Hack Generates 100's of REAL App Store Ratings for FREE: When launching a new app, positive reviews can significantly boost your app's credibility and user trust. In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing. ? Aggressive and Soft Ways of Getting Reviews: Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings. ? Using AppAdvice Campaigns for Ratings: Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather qual by App Marketing by App Masters
7 min listen
App Engagement Strategies From Pandora: Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other. Points covered: Monetization's Impact on Engagement: Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention. Low-Hanging Fruits for Engagement: Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand. Leveraging Push Notifications: Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction. Effective Onboarding Flows: Dive into the world of onboarding flows and discover how a wel by App Marketing by App Masters
12 min listen
Your App Growth Questions Answered: I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business. You will discover: - How to come up with app ideas that are GUARANTEED to make $1,000 a month - ASO strategies for indie developers - Answers to your most pressing questions Make sure you leave a comment on our YouTube video to ensure your question gets answered. App Audits: https://apps.apple.com/app/streeto-on-street-parking/id1642060340 https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to pai by App Marketing by App Masters
69 min listen
The TikTok Ads Strategy for Beginners: Ready to skyrocket your app downloads with TikTok Ads? ? This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform! ? Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered! ? Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads! ? Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your c by App Marketing by App Masters
12 min listen
The AI Tools to Supercharge Your Marketing: Discover the impact of AI on ad campaigns and consumer engagement. You will discover: - The AI Tools to Supercharge Your Marketing - AI prompt engineering to get the right output - How to use the right AI tools - Using AI for ad generation As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries. With a proven track record at organizations like Akili Interactive, Together Labs, Inner Cosmos, and Meta Company, Reut excels in driving product improvement, strategic roadmaps, and team management. Learn more: https://www.womenandai.com/ https://www.linkedin.com/in/reutlazo/ App Audits: https://apps.apple.com/ca/app/hire-and-fire-your-kids/id1449179153 https://apps.apple.com/us/app/text-summary/id1567387131 You can also watch the video: https://youtube.com/live/JSU5_5Vf8UI Work with by App Marketing by App Masters
9 min listen

Related podcast episodes

Skip carousel

How To Do SEO Competitor Analysis [REWIND]: This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify... by The Exposure Ninja Digital Marketing Podcast
31 min listen
Apps Gone Free vs Apple Feature: In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature. - Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch? by App Marketing by App Masters
9 min listen
English Listening - Fears: Practice your English Listening as I talk about fears. Transcript: https://drive.google.com/file/d/14j0UZLY9y1UF5APnMsBrqqQOhWspjbFB/view?usp=sharing by Listening Time: English Practice
27 min listen
204: Relaxing Horse Carriage Ride Sounds by Deep Sleep Sounds
122 min listen
How To Write Content that Ranks #1 on Google [REWIND]: This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: Get a FREE review of your website @ Get the show notes @ Download our... by The Exposure Ninja Digital Marketing Podcast
36 min listen
English Listening - The Zoo: Practice your English Listening as I talk about the zoo. Transcript: https://drive.google.com/file/d/1jtioKOlX1d3iuOuiainqbBNbhVab9Mss/view?usp=sharing by Listening Time: English Practice
28 min listen
HVAC Sounds | Air Conditioner Ambient White Noise by Deep Sleep Sounds
121 min listen
Apple Vision Pro Reviews, iPhone Changes in the EU, Tech CEOs Get Grilled, ARC Search App by Primary Technology
65 min listen
How App Store Screenshots & Preview Videos Increase Downloads: Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app st... by App Marketing by App Masters
11 min listen
Cozy Cabin on a Stormy Night | Crackling Fire, Thunder and Rain Sounds by Deep Sleep Sounds
120 min listen
1045: Experienced vs Junior Staff - Who’s The Best To Hire? by Mind Muscle Project
10 min listen
276: How Zakia Blain of FBF Body Determines When To Pivot In Business REWIND: In this rewind episode, Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot. Her company started with a fitness challenge, and when her doctors... by Side Hustle Pro
50 min listen
Include This 1 Easy Thing In Your Next Podcast Pitch To Guarantee A Response by Cubicle to CEO
15 min listen
GduX.me | Making a Youtube Channel to Build a Audience with Noa Calice by Game Dev Unchained
48 min listen
Google's AI Search FINALLY Has Links (Maybe?): Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: Get a FREE review of your website... by The Exposure Ninja Digital Marketing Podcast
34 min listen
1251: How To Stay In Shape Whilst Travelling by Mind Muscle Project
24 min listen
308: Management consulting storyboards (Strategy Skills Classics): For this episode, let's revisit a Strategy Skills classic where we share one of our more in-depth episodes taken as a sample video from one of our strategy studies. This episode is complimentary and available on iTunes, Youtube, Spotify, and many... by The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
20 min listen
1031: How To Take On Gym Franchises With More Money Than You by Mind Muscle Project
11 min listen
238: 4 YouTube Success Secrets to Gain an Unfair Advantage by The Think Media Podcast
24 min listen
How to Use The Apple Pre-Order Feature to Maximize Your Pre-Launch Strategy: Want to know how to maximize the new Apple preorder feature? Well I'm going to show you how to set it up, all the best practices and how we used it to land an Apple Feature. - Watch Video on YouTube and Subscribe to our Channel: https://youtu. by App Marketing by App Masters
7 min listen
1228: How To Dominate The 2nd Half Of 2023 In The Fitness Industry by Mind Muscle Project
24 min listen
1256: Prioritise Your Clients Over Competition & Dominate The Market by Mind Muscle Project
31 min listen
1214: The 5 Most Savage Ways Fitness Professionals Are Getting Ripped Off! by Mind Muscle Project
23 min listen
991: The Future Of Fitness Tech, Beginner Gains & Optimal Sessions Per Week by Mind Muscle Project
54 min listen
172: City Park Ambience | Soothing Soundscape for Focus & Relaxation by Deep Sleep Sounds
120 min listen
993: How Justin Ashley Made Millions With Fitness Playground by Mind Muscle Project
27 min listen
App Localization: What to Localize First to Minimize Cost: You're going to discover the importance of localizing your app and which elements of the app store listing you should localize first to minimize cost and maximize upside. - Watch Video on YouTube and Subscribe to our Channel: https://youtu. by App Marketing by App Masters
10 min listen
Cozy Cabin in Winter Ambience | Wind and Crackling Fire Sounds by Deep Sleep Sounds
120 min listen
540 How To Become A Software Development Coach? - Simple Programmer Podcast: How To Become A Software Development Coach? Becoming a software development coach can be hard, most of all because there is no such thing being said out there. How do you become a software development coach? Is it even a solid and smart thing to do?... by Simple Programmer Podcast
20 min listen
1197: Why You Need To Run? No Matter How Much You Hate It by Mind Muscle Project
25 min listen

Discover this podcast and so much more

Paid App Report 2018: What Categories Work as a Paid App?

Paid App Report 2018: What Categories Work as a Paid App?

Description

Titles in the series (100)

More Episodes from App Marketing by App Masters

Related podcast episodes