Chris Walker and Megan Bowen hosted another installment Demand Gen Live last night and covered the following topics:  

Why having customers that are happy is the most important thing in a business 
How to create content that works across the entire journey 
Thinking about things through a long term lens We are in the word-of mouth marketing era 
The hidden benefits of thought leadership and personal branding 
Brand Demand and ABM: Which to start with and how to implement each in your organization 
How to approach competitor conquest campaigns being run against your company 
Why creative in B2B ads actually does matter 
LinkedIn advertising benchmarks and platform review 
Chris’s favorite B2B tech stack 
Why it's important for your CEO to believe in marketing 


Make sure to register here for our recurring live series with Dave Gerhardt, CMO at Privy. The first event will be taking place on May 6 at 9am PDT / 12pm EDT. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.