57 min listen
Ep. 190: Maureen Burns | In Business, Good Guys and Gals Really Do Finish First
Ep. 190: Maureen Burns | In Business, Good Guys and Gals Really Do Finish First
ratings:
Length:
43 minutes
Released:
Dec 16, 2021
Format:
Podcast episode
Description
Despite the pressing challenge of digital native insurgents, incumbent companies have struggled to shift to a customer-centric strategy, fearing shrinking shareholder returns and being weighed down by operational hurdles. However, Maureen Burns, a Bain Partner and coauthor of the new book Winning on Purpose: The Unbeatable Strategy of Loving Customers, says there is no tradeoff between doing well for shareholders while still delivering for customers.
Released:
Dec 16, 2021
Format:
Podcast episode
Titles in the series (100)
Ep. 6: Smiling until customers smile back: Linda Verba of TD Bank and Brian Andrews, formerly of Intuit, examine the NPS experience at those companies. by Customer Confidential: Untold Stories of Earned Growth