In this episode, guest Allison Hartsoe, managing director of customer and growth at EY and author of The Age of Customer Equity, and Rob Markey discuss calculating customer lifetime value, why understanding customer behavior generates more accurate revenue forecasts, and how to develop a high-quality approach to customer equity. If you’d like to provide feedback on the show, please fill out our survey here.  If you’d like to learn more about Allison, you can find her on LinkedIn.