In this episode, Bryan Rutberg, founder and principal of 3C Communications, shares how and when to advocate on behalf of the customers you serve, and Rob Markey discusses how enhancing relationships with customers and prioritizing frontline employees' learning opportunities builds rapport vs. merely building up scores. If you’d like to provide feedback on the show, please fill out our survey here. If you’d like to learn more about Bryan Rutberg, you can find him on LinkedIn. Download Bryan’s free ebook, Love & Profit: 10 Ways to Transform Customers into Lustomers, here.