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    Ep. 204: Evan Siegel | Why Helping Banking Customers Change Their Mindsets Builds Lifelong Loyalty

    Ep. 204: Evan Siegel | Why Helping Banking Customers Change Their Mindsets Builds Lifelong Loyalty

    FromCustomer Confidential: Untold Stories of Earned Growth

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    Ep. 204: Evan Siegel | Why Helping Banking Customers Change Their Mindsets Builds Lifelong Loyalty

    FromCustomer Confidential: Untold Stories of Earned Growth

    ratings:
    Length:
    45 minutes
    Released:
    Aug 18, 2022
    Format:
    Podcast episode

    Description

    In this episode, Evan Siegel, vice president of financial services and business development at eGain, and Rob Markey discuss why customer-focused bankers need to learn how to listen to consumers’ true financial needs and wants, and why empowering consumers to take charge of their financial health wins their long-term trust. If you’d like to provide feedback on the show, please fill out our survey here. If you’d like to learn more about Evan Siegel, you can find him on LinkedIn.
    Released:
    Aug 18, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.