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Ep. 216: Ben Reason | Humanizing Experiences: The Power of Design in Creating Meaningful Connections

Ep. 216: Ben Reason | Humanizing Experiences: The Power of Design in Creating Meaningful Connections

FromCustomer Confidential: Untold Stories of Earned Growth


Ep. 216: Ben Reason | Humanizing Experiences: The Power of Design in Creating Meaningful Connections

FromCustomer Confidential: Untold Stories of Earned Growth

ratings:
Length:
27 minutes
Released:
Jun 29, 2023
Format:
Podcast episode

Description

In this episode, Ben Reason, CEO and founder of Livework, and Rob Markey discuss how, by taking consumers’ needs and emotions into account, design can create products and services that are both functional and emotionally appealing, making consumer experiences more enjoyable. If you’d like to provide feedback on the show, please fill out our survey here.  If you’d like to learn more about Ben, you can find him on LinkedIn.
Released:
Jun 29, 2023
Format:
Podcast episode

Titles in the series (100)

The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.