28 min listen
Episode 199: Building Brand Strength Through Search Engine Optimization w/ Ken Knorr
Episode 199: Building Brand Strength Through Search Engine Optimization w/ Ken Knorr
ratings:
Length:
34 minutes
Released:
Mar 30, 2021
Format:
Podcast episode
Description
Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again.
Things have changed since then!
On this episode of the B2B Revenue Executive Experience, I chat with That Company CEO Ken Knorr, about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on:
Marketing opportunities as we transition to a new normal
How social media affects Search Engine Optimization
Approaching brand social and search strategy all up
What role brand awareness plays in rankings on Google
This post includes highlights of our podcast interview with Ken Knorr, CEO of That Company.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Listening on a desktop & can’t see the links? Just search for The B2B Revenue Executive Experience in your favorite podcast player.
Things have changed since then!
On this episode of the B2B Revenue Executive Experience, I chat with That Company CEO Ken Knorr, about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on:
Marketing opportunities as we transition to a new normal
How social media affects Search Engine Optimization
Approaching brand social and search strategy all up
What role brand awareness plays in rankings on Google
This post includes highlights of our podcast interview with Ken Knorr, CEO of That Company.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Listening on a desktop & can’t see the links? Just search for The B2B Revenue Executive Experience in your favorite podcast player.
Released:
Mar 30, 2021
Format:
Podcast episode
Titles in the series (100)
Les Trachtman on Why Founders Often Make Terrible CEOs: Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting a company from scratch, and you often have to have a band of loyal followers in the beginning. The problem is that a company, once it scales, usually needs much different talent. In this episode Les Trachtman, CEO of Purview, shares from his experiences taking over the CEO role from six different founders. He also talks about his upcoming book, Don’t F*** It Up (and 31 other things a founder should never say). by The B2B Revenue Executive Experience