37 min listen
Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy
Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy
ratings:
Length:
26 minutes
Released:
Jul 20, 2021
Format:
Podcast episode
Description
So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start?
Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.
What we talked about:
PR strategy must-haves
Stay ahead: 3 tips for a strong PR game
Profitable PR in action
Check out these resources we mentioned during the podcast:
Mickie’s LinkedIn profile
eReleases’ FREE Masterclass for a winning PR strategy
Survey Monkey
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.
What we talked about:
PR strategy must-haves
Stay ahead: 3 tips for a strong PR game
Profitable PR in action
Check out these resources we mentioned during the podcast:
Mickie’s LinkedIn profile
eReleases’ FREE Masterclass for a winning PR strategy
Survey Monkey
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Jul 20, 2021
Format:
Podcast episode
Titles in the series (100)
Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health: “Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client. Find a breakdown of this episode here. by The B2B Revenue Executive Experience