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Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

FromThe B2B Revenue Executive Experience


Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

FromThe B2B Revenue Executive Experience

ratings:
Length:
26 minutes
Released:
Jul 20, 2021
Format:
Podcast episode

Description

So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start?
Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.
What we talked about:

PR strategy must-haves
Stay ahead: 3 tips for a strong PR game
Profitable PR in action

Check out these resources we mentioned during the podcast:

Mickie’s LinkedIn profile
eReleases’ FREE Masterclass for a winning PR strategy
Survey Monkey

For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Jul 20, 2021
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.