43 min listen
Ep. 22: There's no such thing as an "average" customer
Ep. 22: There's no such thing as an "average" customer
ratings:
Length:
44 minutes
Released:
Oct 30, 2014
Format:
Podcast episode
Description
Peter Fader, co-director of the Wharton Customer Analytics Initiative at the University of Pennsylvania, talks about using data to understand consumers (5:20), become more customer-centric (13:08) and target the most valuable customers (32:22).
Released:
Oct 30, 2014
Format:
Podcast episode
Titles in the series (100)
Ep. 2: Beyond scores at Herman Miller: Michael Ramirez and Pam Carpenter of Herman Miller discuss the company's approach to customer loyalty. by Customer Confidential: Untold Stories of Earned Growth