How would you like to know the million dollar messaging formula that sells your stuff for you, so you don’t have to? To break this down this powerful formula that he is using with his own clients, today’s returning guest is my friend Brandon Lucero, who is an absolute wizard with anything messaging, copywriting and creating content that converts!   In this episode, Brandon reveals what true mastery is and the 3 things that will lead to mastery over our messaging and communication. He also opens up about the struggles that he’s faced in business, as well as the spiritual journey he has taken to become a better business owner, a better husband, and a better father, making this an episode that you can’t afford to miss!  Brandon’s 3-day live experience, Master Your Profitable Messaging, kicks off March 20th! In it, he’ll show you how to start creating profitable messaging, demand for your products and services, build an audience and sell more with your messaging. No one is teaching this at the level or in the way that Brandon does, and he plans to never offer this training again, so grab your spot now at http://www.jameswedmore.com/messaging!   If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore, @jeunejenni and @iambrandonlucero. Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you’ll hear: How getting your message out there plays such a key role in your success The two sides of messaging and Brandon tests topics and execution styles  Why most content isn’t going to resonate with audiences, and what you need to produce “home run” pieces of content  What you need to understand about warm and cold audience messaging  The significant ways that poor communication is impacting peoples’ marketing efforts What good messaging really does, and how to tell if you have a messaging problem  Our thoughts on niching down, plus the two ways to overcome the fear of doing it  3 areas that Brandon likes to focus on to get your audience to take action  The importance of maintaining your internal world in an online space full of noise  What he means when he ways that it’s impossible to master your messaging if you don’t have mastery over your craft  The way that he used silence to master messaging at a deeper level and determine his true purpose  How Brandon is using connection to be a become a better parent Where people are often going wrong when it comes to their messaging  For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/600