I have an extraordinary episode for you today with my friend, and returning guest, Brandon Lucero! One of Brandon’s superpowers is messaging, and I believe it’s also one of the most important skills that are required for your business. It just happens to be something that I see so many entrepreneurs struggling with, which is why I’m so excited to bring you this conversation with him. Brandon’s FREE 6-Part video series, The Content Revolution, is happening Tuesday August 18th, 2020. You can register at http://brandonlucero.com/cr right now!   If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Brandon, @jameswedmore and @iambrandonmlucero. Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you’ll hear: How the online world has shifted and what people are looking for right now His thoughts on developing that “X-Factor” with your messaging The 3 types of beliefs you must figure out before doing anything Why removing things in your business is more valuable than adding more How to figure out which of your industry’s norms are outdated The importance of understanding deeper purpose versus results Why giving away everything you have for free isn’t the answer For full show notes and links, visit: http://mindyourbusinesspodcast.com/podcast/393