40 min listen
Ep. 26: The engine that drives customer loyalty in B2B
Ep. 26: The engine that drives customer loyalty in B2B
ratings:
Length:
35 minutes
Released:
Dec 11, 2014
Format:
Podcast episode
Description
Lori Cobb and Dave Crompton, executives at the engine maker Cummins, discuss their Net Promoter System efforts (11:40), the complexities of B2B markets (15:09) and what it takes to forge an outwardly focused culture (32:54).
Released:
Dec 11, 2014
Format:
Podcast episode
Titles in the series (100)
Ep. 7: Loyalty and the problem with pasta on a plane: Linda Verba of TD Bank and Brian Andrews, formerly of Intuit, continue their discussion of NPS and loyalty with Rob Markey. by Customer Confidential: Untold Stories of Earned Growth