02:00 Preparing for Father's Day07:14 Content Planning and Pricing Strategy11:11 Media Mix and Channel Activation29:45 Channel Diversification and Crop Rotation32:39 Initial Wins and Marketing Strategy33:36 Challenges with Meta Platforms35:09 Identifying Issues and Taking Action36:08 Reallocating Budgets and Measuring Incremental Lift38:47 The Importance of CPM and Channel Diversification44:12 Building Redundancy and Expanding Product Categories51:07 Creating Artificial Newness and Leveraging Influencers52:19 The Importance of Off-Platform Metrics and International MarketsOperators Exclusive Slack: https://join.slack.com/t/9operators/s...Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsVisit Our Website: https://www.9operators.com/

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