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E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
FromOPERATORS
E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
FromOPERATORS
ratings:
Length:
62 minutes
Released:
Apr 3, 2024
Format:
Podcast episode
Description
00:00 Introduction
03:09 Panzerism: Trust No One
04:06 Termination of Relationship with an Agency
07:53 Success, Failure, and Overvaluing Contributions
09:46 Building Trust and Hiring Practices
13:32 Challenges with Meta Advertising
15:00 Diversification into Other Channels
25:17 Transitioning to Other Channels
27:40 The Importance of Profitability and Knowing Your Numbers
30:01 Dealing with Meta Performance Issues
31:01 Navigating Conversion Lag and Meta Changes
36:19 Balancing Growth and Efficiency
47:17 The Power of Product, Market, and Channel
48:40 The Success of Retail Stores
57:37 Expanding into International Markets
59:35 The Importance of Translating Content
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
03:09 Panzerism: Trust No One
04:06 Termination of Relationship with an Agency
07:53 Success, Failure, and Overvaluing Contributions
09:46 Building Trust and Hiring Practices
13:32 Challenges with Meta Advertising
15:00 Diversification into Other Channels
25:17 Transitioning to Other Channels
27:40 The Importance of Profitability and Knowing Your Numbers
30:01 Dealing with Meta Performance Issues
31:01 Navigating Conversion Lag and Meta Changes
36:19 Balancing Growth and Efficiency
47:17 The Power of Product, Market, and Channel
48:40 The Success of Retail Stores
57:37 Expanding into International Markets
59:35 The Importance of Translating Content
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
Released:
Apr 3, 2024
Format:
Podcast episode
Titles in the series (56)
OPERATORS (Trailer) by OPERATORS