Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype?
Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists.
We’ll see you in The PPC Den!
? Highlights ​​

0:00 Intro– Meet Ad Badger’s Chief Technology Officer
3:40 How does Amazon Advertising’s API work?
6:25 Marketing Stream’s improved data granularity
13:20 Marketing Stream’s No Throttling
16:01 Near real-time messaging
17:39 More reporting dimensions (beta)
19:54 Insights on deltas instead of aggregates
21:18 Marketing Stream simplifies workflow
23:23 Marketing Stream’s technical limitations
27:22 Why are there limitations in regions?
28:57 Only available for advertising data
30:15 What does not supporting Queues mean?
32:23 Differing data depending on the source
35:51 Marketing Stream’s attribution window
39:43 Ad Badger’s implementation of Marketing Stream
47:17 Outro– More coming soon!

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? Resources & Links

Where to find Nick
Check out the Amazon PPC Software Tool Nick built
(book) The Lean Startup
What Are Dayparting & Weekparting in Amazon PPC?
Amazon Key Metrics: What Do I Track & How Do I Influence It?
Amazon’s Marketing Stream 
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Check out the Ad Badger App

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Nickholas Isber
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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