There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search queries are and ranks them. It’s the first time we have first-party conversion data per query, and we are very excited about it! This is episode is meaty, chunky, and informative, so you might need to pause and re-listen a few different times to absorb it all.
We’ll see you in The PPC Den!
Highlights

0:00 Intro– SQPD
2:32 Where to find Search Query Performance Dashboard
3:22 What is a Search Query?
7:24 Time-frames within Search Query Performance Dashboard
10:16 Why this report is amazing
14:14 How Amazon defines rank & Search Query Volume
21:30 How Amazon defines impressions in Search Query Dashboard
26:15 How Amazon defines clicks in Search Query Dashboard
31:03 About Cart Adds in Search Query Dashboard
32:30 Search Funnel for Purchases in Search Query Dashboard
34:55 Rapid fire insights
47:20 Actionable steps

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno

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