There are clues in your data that signal when it’s time to refresh your Amazon product pages, and Emma Schermer-Tamir of Marketing by Emma points out where to look and what it means, considering impression, CTR, customer conversion rate, and return rate. Who said data couldn’t impact creative growth? Not us.
We’ll see you in The PPC Den!
? Highlights ​​

0:00 Intro– Think like a physical retail store.
6:29 Metrics that reflect product page performance
8:53 Two Search Query Performance Dashboard Metrics Indicators
18:58 Brand Metrics Indicators
25:09 What return rate says about your product page
34:35 Outro– Logo

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? Resources & Links

Where to find Emma, Marketing by Emma
Common Mistakes with Amazon Product Listings & How to Avoid Them
Why Amazon’s Search Query Performance Dashboard is Awesome
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer-Tamir
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Karolina Facchin

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