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E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

FromOPERATORS


E035: 2024 Marketing Predictions, December Sales Check, Marketing Mix, US Economy & More

FromOPERATORS

ratings:
Length:
58 minutes
Released:
Dec 20, 2023
Format:
Podcast episode

Description

December Pulse Check
Peak Gift Giving Period
Measurement of ROAS & MER
Marketing Spend and Meta Ads
Cost Caps
Media Mix and Advertising Platforms
Google vs. Facebook Advertising
Different Advertising Strategies for Different Businesses
The Role of Demand Generation and Search
Factors Influencing Success on Facebook and Google
The Importance of Intent Capture and Creation
The Dominance of Meta (Facebook) in Advertising
The Influence of Facebook Ad Dollars on E-commerce
The Future of Measurable Word of Mouth
Using Transaction Data for Word of Mouth Analysis
The Complexity of Facebook's Ad Auction Software
The Advancement of AI and Compute Power
The Challenges of Measuring and Leveraging Word of Mouth
Discussion of Marketing Predictions for 2024
Impact of Interest Rates on Housing Market
Housing Market and Potential Financial Crash
AI Taking Over Advertising
Growth of Meta Shops and others
Amazon's Role in the Fight Against Competitors
Should Amazon Acquire TikTok?
Wrap-up and Announcement of Future Episode on Inventory and Demand Planning

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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

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Released:
Dec 20, 2023
Format:
Podcast episode

Titles in the series (56)

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.