[00:02:56] Licensing: Mickey Mouse, NFL, big IPs. Structured how?
[00:04:29] Territories, channels, products, royalties: Licensing essentials.
[00:07:43] Licensing creates revenue and limits competition.
[00:11:53] 'PhD' levels discuss brand collaborations, licensing agreements.
[00:14:03] Two layers: IP in licensing agreements, risks.
[00:18:08] Licensing expands brand through partnerships and products.
[00:23:56] Look beyond obvious licenses for brand partnerships.
[00:27:40] Licensing intersects our business through relationships and influencers.
[00:35:17] Using targeted marketing to attract licensing agreements.
[00:41:15] Licensing risk is high due to inventory.
[00:46:34] Sales spike, infrastructure key for success. Licenses drive future growth.
[00:49:09] Licensing deals simplify agreements for unique products.
[00:52:50] Licensing legitimizes business, pays for association. Win-win relationships rare. Invest, start small, learn, then grow.
[00:57:19] Long term perspective crucial for success.

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