00:00 January Performance
03:06 International Expansion
06:23 Competitor Challenges
11:31 The Rise and Fall of Brands
19:01 Surprising January Results
22:03 International Market Opportunities
32:00 Inventory Shortage
38:54 Scaling and Customization Challenges
39:28 Using Pre-Orders to Manage Demand
40:13 Scarcity as an Asset
41:46 Expanding to International Markets
42:16 Leveraging Scarcity for Higher Margins
45:13 Conditioning Customers to Act Quickly
Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean.

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