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E003: Holistic Retention Strategies and Driving LTV

E003: Holistic Retention Strategies and Driving LTV

FromMarketing Operators


E003: Holistic Retention Strategies and Driving LTV

FromMarketing Operators

ratings:
Length:
82 minutes
Released:
Apr 16, 2024
Format:
Podcast episode

Description

00:00 Introduction and Sponsor Acknowledgement
10:09 Key Performance Indicators for Retention
27:02 The Challenges of Measuring Retention and LTV
39:56 The Need for Incrementality Testing in Retention
47:56 The Impact of First Order Value on LTV
55:33 Exploring Retention Channels
01:06:17 Reactivating Unengaged Customers
01:18:23 Exclusive Offers and Early Access


Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


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Motion.
⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠

Aftersell.
⁠⁠https://www.aftersell.com/⁠⁠

Richpanel.
⁠⁠https://www.richpanel.com/⁠⁠

Haus.
⁠⁠http://haus.io/operators⁠⁠
Released:
Apr 16, 2024
Format:
Podcast episode