81 min listen
E003: Holistic Retention Strategies and Driving LTV
E003: Holistic Retention Strategies and Driving LTV
ratings:
Length:
82 minutes
Released:
Apr 16, 2024
Format:
Podcast episode
Description
00:00 Introduction and Sponsor Acknowledgement
10:09 Key Performance Indicators for Retention
27:02 The Challenges of Measuring Retention and LTV
39:56 The Need for Incrementality Testing in Retention
47:56 The Impact of First Order Value on LTV
55:33 Exploring Retention Channels
01:06:17 Reactivating Unengaged Customers
01:18:23 Exclusive Offers and Early Access
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
10:09 Key Performance Indicators for Retention
27:02 The Challenges of Measuring Retention and LTV
39:56 The Need for Incrementality Testing in Retention
47:56 The Impact of First Order Value on LTV
55:33 Exploring Retention Channels
01:06:17 Reactivating Unengaged Customers
01:18:23 Exclusive Offers and Early Access
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Released:
Apr 16, 2024
Format:
Podcast episode
Titles in the series (4)
E001: A Deep Dive into attribution and measurement by Marketing Operators