81 min listen
E002: Creative Testing, Content Creation and Ad Performance Analysis
E002: Creative Testing, Content Creation and Ad Performance Analysis
ratings:
Length:
88 minutes
Released:
Apr 9, 2024
Format:
Podcast episode
Description
00:00 Introduction
08:47 Content Creation and Collaboration
26:15 Cadence of Creative Ideation and Review Meetings
29:30 Balancing Net New Concepts and Iterations
29:59 Exploring New Personas and Concepts
32:06 Understanding Customer Insights for Creative Ideation
34:37 Finding Inspiration from Other Brands
51:55 Balancing Performance and Brand Alignment
59:23 Perception of Ads and Naming Conventions
1:04:57 Importance of Naming Conventions for Data Analysis
01:07:52 Organizing Tests and Categorizing Hooks
01:09:05 Budget Allocation and Testing Methodologies
01:14:51 Testing Approaches and Scaling Strategies
01:20:01 CBO and ABO Campaigns for Testing and Scaling
01:23:48 Considerations for Budget Allocation and Fluctuations
01:26:11 Testing Approaches and Budget Allocation
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
08:47 Content Creation and Collaboration
26:15 Cadence of Creative Ideation and Review Meetings
29:30 Balancing Net New Concepts and Iterations
29:59 Exploring New Personas and Concepts
32:06 Understanding Customer Insights for Creative Ideation
34:37 Finding Inspiration from Other Brands
51:55 Balancing Performance and Brand Alignment
59:23 Perception of Ads and Naming Conventions
1:04:57 Importance of Naming Conventions for Data Analysis
01:07:52 Organizing Tests and Categorizing Hooks
01:09:05 Budget Allocation and Testing Methodologies
01:14:51 Testing Approaches and Scaling Strategies
01:20:01 CBO and ABO Campaigns for Testing and Scaling
01:23:48 Considerations for Budget Allocation and Fluctuations
01:26:11 Testing Approaches and Budget Allocation
Operators Exclusive Slack: https://join.slack.com/t/9operators/s...
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads
Aftersell.
https://www.aftersell.com/
Richpanel.
https://www.richpanel.com/
Haus.
http://haus.io/operators
Released:
Apr 9, 2024
Format:
Podcast episode
Titles in the series (4)
E001: A Deep Dive into attribution and measurement by Marketing Operators