33 min listen
How B2B Firms Can Win With Younger Buyers
FromWhat It Means
ratings:
Length:
29 minutes
Released:
Apr 27, 2023
Format:
Podcast episode
Description
Millennials and Gen Zers now comprise nearly two-thirds of B2B buyers. These younger buyers approach the buying process differently from their older counterparts — and they have higher expectations of vendors. This week on What It Means, VP and Principal Analyst Barbara Winters explains how B2B companies can effectively navigate the shift.
Released:
Apr 27, 2023
Format:
Podcast episode
Titles in the series (95)
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