19 min listen
Ep. 300 | A Fool-Proof Formula for Easy Customer Experience Management
Ep. 300 | A Fool-Proof Formula for Easy Customer Experience Management
ratings:
Length:
35 minutes
Released:
Mar 30, 2022
Format:
Podcast episode
Description
In this episode, Nielsen’s Tina Wilson talks about the shifting sands of consumer behavior and measuring ROI as power shifts to consumers. She shares her perspective on how consumer behavior and marketing tactics have changed since 2000, avoiding overwhelming consumers, the differences and commonalities between B2B and B2C buyers’ journeys, what technologies marketers are using right now to help them make decisions, and much more.
Connect Tina Wilson | Follow us on LinkedIn
Connect Tina Wilson | Follow us on LinkedIn
Released:
Mar 30, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 13 | B2B Content Marketing Trends with Pamela Muldoon of The Pedowitz Group by OnBase: Smashing Sales and Marketing Misalignments