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Ep. 80 | A practical framework for optimizing marketing. -Ft. William Lum

Ep. 80 | A practical framework for optimizing marketing. -Ft. William Lum

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 80 | A practical framework for optimizing marketing. -Ft. William Lum

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
26 minutes
Released:
Jul 31, 2020
Format:
Podcast episode

Description

In this episode William Lum an expert in marketing and marketing operations for a number of technology companies like Palo Alto Networks, Adobe, and Oracle shares his proven framework for optimizing marketing to help marketers get amazing results from their marketing efforts- right from identifying target accounts and buying teams to creating relevant content and generating quality leads for sales.
Contact William Lum: Email- marketingoptimized@gmail.com | LinkedIn
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Released:
Jul 31, 2020
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.