29 min listen
851: Selling is Easy, Buying is Hard, with Garin Hess
851: Selling is Easy, Buying is Hard, with Garin Hess
ratings:
Length:
60 minutes
Released:
Dec 4, 2020
Format:
Podcast episode
Description
Garin Hess, founder and CEO of Consensus, is author of the book, Selling is Easy. Buying is Hard: How Buyer Enablement Drives Digital Sales Transformation and Shortens Sales Cycles. In this episode we get into why the lack of alignment between sellers and buyers is one of the biggest impediments to improving sales performance today. Plus we discuss the change of perspective sellers need for success, namely that they don’t close deals, buyers do.
Released:
Dec 4, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 6: Sales Turnaround Strategies for SMBs with James Obermayer: In this episode, James Obermayer (CEO of Sales Leakage) draws on his hands-on experience of turning around more than 30 underperforming sales teams, and shares his go-to formula for reviving stagnant sales organizations and achieving sales success (which involves marketing, too!). by Sales Strategy & Enablement by Revenue.io