In this episode, Nancy Bleeke, President of Sales Pro Insider, and author of Conversations That Sell, discusses why it’s essential for sales reps to embrace a collaborative approach to selling. In this episode we discuss how to make that happen and other topics including:

Why all sales calls are not conversations; but should be.

How collaborative selling is different from, and more effective than, consultative selling

The expertise you require to become a collaborative seller

How to use collaboration to create proposals that win

How to use sales conversations to uncover the true buying motivations that influence your customer’s decisions.


If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.