37 min listen
Episode 235: A 100+ Year-Old Marketing Framework (That Works!) w/ Wayne Mullins
Episode 235: A 100+ Year-Old Marketing Framework (That Works!) w/ Wayne Mullins
ratings:
Length:
26 minutes
Released:
Dec 14, 2021
Format:
Podcast episode
Description
We often use the words marketing and advertising interchangeably. But while advertising is a component of marketing, marketing itself refers to your ability to attract and keep a customer.
Which are you investing time in?
In this episode, I interview Wayne Mullins, Founder at Ugly Mug Marketing, about why your marketing strategy is messed up, how to turn customers into evangelists, and an ancient marketing framework that works every time.
Listen in as we discuss:
Why marketing doesn’t have to be the confusing mess it often is
The AIDA marketing framework from over a century ago
How to make your place your platform
Wayne’s controversial advice to professionals who want to accelerate
Check out this resource we mentioned:
Wayne’s book is Full Circle Marketing
Now that you know that marketing doesn’t have to be so frustrating, are you ready to learn some practical strategies to implement to make it start running smoother? Check out the full list of episodes: The B2B Revenue Executive Experience.
Which are you investing time in?
In this episode, I interview Wayne Mullins, Founder at Ugly Mug Marketing, about why your marketing strategy is messed up, how to turn customers into evangelists, and an ancient marketing framework that works every time.
Listen in as we discuss:
Why marketing doesn’t have to be the confusing mess it often is
The AIDA marketing framework from over a century ago
How to make your place your platform
Wayne’s controversial advice to professionals who want to accelerate
Check out this resource we mentioned:
Wayne’s book is Full Circle Marketing
Now that you know that marketing doesn’t have to be so frustrating, are you ready to learn some practical strategies to implement to make it start running smoother? Check out the full list of episodes: The B2B Revenue Executive Experience.
Released:
Dec 14, 2021
Format:
Podcast episode
Titles in the series (100)
Brian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health: “Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into problems when you make it the leading indicator. You solution your rate and structure around a dollar, and you can backend the most important part of the solution—the value you bring to the client. Find a breakdown of this episode here. by The B2B Revenue Executive Experience