26 min listen
Episode 146: What Everyone in Sales Needs to Know About Marketing w/ Wayne Mullins
Episode 146: What Everyone in Sales Needs to Know About Marketing w/ Wayne Mullins
ratings:
Length:
28 minutes
Released:
Mar 24, 2020
Format:
Podcast episode
Description
I get it, there’s some natural friction between sales and marketing. It’s okay, though. It’s a healthy form of competition, a symbiotic relationship keeping both sides sharp. But if you’re in sales and you don’t know your marketing basics, you’re selling yourself short. One of the things I owe my success to is the 8 or 9 years I spent in marketing before migrating over to sales. Understanding the fundamentals of marketing made my sales career. And my guest today, Wayne Mullins, is all about marketing fundamentals. As the founder of Ugly Mug Marketing, Wayne really focuses on the basics. See, too many people get wrapped up in the latest shiny sales or marketing gimmick and, in the process, forget the simple fundamentals we all know work. So, let’s get back to basics with Wayne. Wayne goes over: - The definition of marketing - The natural progression of sales and marketing - The two questions everyone in sales and marketing should ask themselves every day This blogpost includes highlights of our podcast interview with Wayne Mullins, founder of Ugly Mug Marketing. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Mar 24, 2020
Format:
Podcast episode
Titles in the series (100)
Daniel Miller on How to Make Your Email Marketing More Effective Immediately: Email is always a hot topic, and we all know that outreach is a critical component of effective prospecting. But just because we realize the importance of email, it doesn’t mean we’re anywhere close to using it as effectively as we can. In this episode, Chad interviews Daniel Miller, Director of Marketing for Benchmark Email, who lives and breathes the world of email marketing. He shares his best tips for what to change today in your email strategy, including segmenting your subscribers, focusing on your first emails, and injecting personality into your messaging. Find a breakdown of this episode here. by The B2B Revenue Executive Experience