47 min listen
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski
Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski
ratings:
Length:
33 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
Customer success and product marketing can be the driving force behind any go-to-market strategy.
However, the entire organization must work together to achieve success and deliver measurable results.
With that in mind, we wanted to know:
How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?
To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.
However, the entire organization must work together to achieve success and deliver measurable results.
With that in mind, we wanted to know:
How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?
To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (100)
Juliana Slye on The Challenges of Marketing and Selling to the Public Sector: In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything: “It’s not about me, or where I believe the market is headed. It’s really all about the customer.” At the end of the day, if the customer doesn’t want it, it’s not going to happen. “You can’t go against your DNA.” Whether personal or professional, you have to take that DNA and make that work for you. Today, she is the CEO and Chief Strategist at Government Business Results, and she says that “there is no other industry that is more challenging, more compelling, and more risk/reward laden than working within the public sector.” Listen in to hear her stories of how a normal gift in the private sector can cause a panic when sent to the public sector, as well as why she’s so passionate about the work she does. Find a breakdown of this episode here. by The B2B Revenue Executive Experience