40 min listen
Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox
Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox
ratings:
Length:
27 minutes
Released:
Dec 16, 2020
Format:
Podcast episode
Description
Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions.
This can be exhausting, costly, and valueless.
But what if that wasn’t the standard?
Marketing can be profitable, have a return on investment, and give insights to make data driven decisions.
Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner.
We also talked about:
How Evan started his career and why Caffeine Marketing was created
Understanding the similarities and differences of Marketing and Sales Funnels
Self-sabotage and how to avoid its pitfalls as a prospect
Key attributes to successful marketers, business owners and clients
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
This can be exhausting, costly, and valueless.
But what if that wasn’t the standard?
Marketing can be profitable, have a return on investment, and give insights to make data driven decisions.
Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner.
We also talked about:
How Evan started his career and why Caffeine Marketing was created
Understanding the similarities and differences of Marketing and Sales Funnels
Self-sabotage and how to avoid its pitfalls as a prospect
Key attributes to successful marketers, business owners and clients
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Dec 16, 2020
Format:
Podcast episode
Titles in the series (100)
Mark Shank on What “Digital Transformation” Really Means Today: Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected. Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG. Find a breakdown of this episode here. by The B2B Revenue Executive Experience