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Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox

Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox

FromThe B2B Revenue Executive Experience


Episode 184: Leading Marketing with Empathy and Storytelling w/ Evan Knox

FromThe B2B Revenue Executive Experience

ratings:
Length:
27 minutes
Released:
Dec 16, 2020
Format:
Podcast episode

Description

Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions.
This can be exhausting, costly, and valueless.
But what if that wasn’t the standard?
Marketing can be profitable, have a return on investment, and give insights to make data driven decisions.
Today, I caught up with Evan Knox, CMO at Caffeine Marketing, to discuss the power of marketing and what you should look for as a business owner.
We also talked about:

How Evan started his career and why Caffeine Marketing was created
Understanding the similarities and differences of Marketing and Sales Funnels
Self-sabotage and how to avoid its pitfalls as a prospect
Key attributes to successful marketers, business owners and clients

For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Released:
Dec 16, 2020
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.