Are you ready for a Challenge?  Join me LIVE with other CEO’s, Founders and Revenue Leaders from July 26th-30th at the Referrals for Revenue Challenge: https://www.referralsforrevenuechallenge.com/goThe reality is that buying behavior is changing and we need to be aware of these trends so we can adapt and change so our numbers don’t stagnate.I read some really interesting data the other day and I wanted to make you aware of the data. It’s from a Forester 2021 buying study with over 1000 respondents.Looking at things from the buying process will help you get more sales.How are buying habits changing?Buyers now means a buying group. 63% of companies now have 6 or more people involved in the buying process. It’s a more complex buying process. The number of buying interactions jumped by 10, going from 17-27. Trust is a huge factor. Buyers go everywhere for information. Self directed research is king. More options = less clarity.These 3 important areas of buyer considerations that you need to keep in mind if you want to be in the top 1% in sales.If you want to be a leader in your space, you have to become a student of the game.Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecretsSee omnystudio.com/listener for privacy information.