Help people do what they already want to do. If you don’t do that, your product or service will fail. The Fogg Behavior Model is a formula for understanding human behavior and getting the results you want. Join Joe Polish for a conversation with Michael Fishman, Mastin Kipp, and Professor BJ Fogg BJ Fogg has a Ph.D. is psychology, teaches at Stanford and his courses are constantly in demand and always oversold. If you would like access to the complete presentation, the show notes, the links, and the special resources for this episode, please visit GeniusNetwork.com/85. Here’s a glance at what you’ll learn from BJ Fogg in this episode: The persuasion secret used by smart creators and entrepreneurs (Without this, your product or service will fail) One of the most effective, simple and impactful ways to transform another person’s life The biggest mistake innovators and experts make when presenting their ideas, products, and services (and what to do instead) What BJ Fogg does in his personal life to change his behavior and make himself healthier The Fogg Behavior Model: A formula for understanding human behavior and getting the results you want