This week on the podcast we had the pleasure to sit down with one of the most influential people in the science of human behavior, BJ Fogg. Growing up in a family and culture that revolved around optimizing yourself, BJ naturally became interested in behavioral science at an early age.Then, at university, he gravitated towards psychology with the goal to help people change their behavior in a positive way. Back then "behavioral design" didn't really exist, so BJ launched his own research lab at Stanford and founded a number of models that sit at the core of the field.If you'd like to know how behaviors are formed or you're thinking about introducing a new habit to your life, you shouldn't miss this episode!This episode of 20 Minute Fitness is brought to you by Legion, the #1 brand of all-natural sports supplements in the world. Legion prides itself in selling supplements that are 100% transparent, 100% naturally sweetened and flavored, and contain no artificial food dyes or other unwanted chemicals. The 20 Minute Fitness listeners who are new Legion customers can now get 20% OFF their first order! Go to buylegion.com/SHAPE and use the code SHAPE at checkout and you'll save 20% on your first order, and you’ll get double Legion reward points if you're an existing customer!