The 3 things you need to sell anything, how to have an ELF Business, the Spartan Mindset and Values, and more in this sit-down interview and discussion with Joe Polish and Joe De Sena. Joe De Sena is a best-selling author, CEO, and co-founder of the Spartan Race, the Death Race, and regular media contributor. Here’s a glance at what you’ll learn from Joe in this episode: The three things you need to sell anything (PLUS: How to have an E.L.F business – Easy, Lucrative and FUN) Over $2 BILLION in revenue: Marketing systems and methods that work to ethically persuade and influence people to buy more from you A smart way you can use education based marketing to build more trust and positioning with potential customers What everyone ought to know about entrepreneurship, money, and success The story behind how Joe founded the highest level entrepreneurial network in the world – Genius Network. ArtistsForAddicts.com: The movement that is changing how people view addicts and using art as a force for good Why Joe founded Spartan Race and the biggest problems Spartan solves Joe shares what secretly drives him and the value system behind Spartan Who Spartan Race is for and how the event works Joe De Sena shares who his heroes are, his definition of success and advice he’d give his younger self “ This is the perfect diet: All you need is _____ _________ ___ ____________!” (The closer you can get to this, the better off you will be.) What to do if you’re feeling hopeless, depressed or sad and you want to be happier How to become Spartan Fit and transform your mind and body