“You're only going to train hard if you have a date on your calendar.” After building a multimillion-dollar business in college and creating a Wall Street trading firm, Joe de Sena began competing in any extreme sports adventure he could find, testing his mental and physical endurance to the limit. On this live call, Jason Marc Campbell and CEO of Spartan, Joe de Sena talk about how he created one of the world's top lifestyle brands for crazy athletes who call themselves Spartans. Learn more about how this man thinks and the principles behind the creation of such a large movement. Listen out for: The fascinating story of how Spartan started. How Spartan pivoted after Coronavirus.  The story of how Joe made an empire. Joe’s first employee’s side of the story. The reason that keeps Joe going. Bonus:  Subscribe to Mindvalley All Access to discover 30+ Mindvalley Quests – at a surprisingly low annual fee. You can also watch our podcast sessions live, interact with the guests, connect with the world’s best teachers and find your community here ? https://go.mindvalley.com/superhuman  Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter.