Today I am joined by BJ Fogg to discuss proven methods for behavior change, habit myths, why tiny habits and designed environments are the keys to behavior change, and much more. BJ Fogg is a research associate at Stanford University, and is the best-selling author of Tiny Habits.Dr. BJ Fogg is a behavior scientist at Stanford, where he directs research and innovation at the Behavior Design Lab. He also teaches his models and methods in graduate seminars.His early work on Persuasive Technology has informed the design of products that millions love and use every day (including Instagram, which one of his students co-founded)BJ created a new method of habit formation called Tiny Habits®. Using his online platform and email, he has personally coached over 40,000 people in creating habits.Topics Include:BJ's background as a behavior researcherStudying behavior designWhy BJ champions simplicity for behavior changeThe origin story of Tiny HabitsTwo proven methods for behavior change–tiny habits, and designed environmentsThe problem with motivationThe identity shift necessary for long term behavior changeWhat it means to live in personal integrityDeliberate self-reinforcementWhy feeling good is the key to building good habitsAnd other topics......Resources Mentioned:Book: Tiny Habits by BJ FoggWebsite: https://www.bjfogg.comTwitter: @bjfoggTo see an overview of BJ’s approach, see the Fogg Method.To experience how behavior change works, join a Tiny Habits® session. It’s simple, powerful, and free. Sign up at http://tinyhabits.com/joinTo learn his methods in Behavior Design, attend his Boot Camp. https://www.bjfogg.com/bootcamp