Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism

How Max Altschuler Grew & Sold Sales Hacker: Max Altschuler joins us in this episode to share how he grew Sales Hacker to 50k organic session per month and then sold the business to Outreach. Tom then shares more about how SaaS Marketer is looking to replicate this. by Confessions of a B2B Entrepreneur

41 min listen

Copying A SaaS Business Idea? With Justin of Transistor & Neil of bCast: Tom and Neil started building the podcast host: bCast after interviewing Transistor (another podcast hosting SaaS) founder, Justin for this podcast... by Confessions of a B2B Entrepreneur

42 min listen

bCast AppSumo Launch, 50% Client Growth & Income Report: In this episode, Tom shares a July income report, the numbers behind the recent bCast AppSumo launch and the one single thing he thinks ALL marketers need to understand in order to thrive today. by Confessions of a B2B Entrepreneur

25 min listen

How To Build An Inbound Marketing Machine with Dylan Hey: Dylan Hey, founder and CEO of Hey Digital joins us to discuss how he built an inbound marketing machine that generates clients and customers without any outbound selling through building an audience on Linkedin, dominating a category with a podcast and being an all round nice guy. Plus Tom shares an update on his sales pipeline and tells a story about a specific sales call. by Confessions of a B2B Entrepreneur

33 min listen

Podcast Guesting & LinkedIn Fame with Jakub Zajicek of Speak On Podcasts: In this episode of Confessions of a B2B Marketer, I'm joined by a podcast ninja and LinkedIn legend: Jakub Zajicek of Speak On Podcasts. We get Jakub's feedback on my recent podcast guesting campaign, get details on how Speak On Podcasts are growing and their plans for the future. by Confessions of a B2B Entrepreneur

32 min listen

Does AppSumo Work? with Leo Bassam, Founder & CEO at Plutio: In this episode, Leo Bassam, Founder & CEO at Plutio joins Tom to share more about their AppSumo experience... how much did they make and was it worth it? by Confessions of a B2B Entrepreneur

23 min listen

No Prep Podcasting, How To Make Them Profitable & Systems (The Mark Struczewski Podcast): An interview with myself and the awesome Mark Struczewski on his show: The Mark Struczewski Podcast. We share why podcast hosts should prep less, how to make your podcast profitable and then how and why you should build a system around your podcast production. by Confessions of a B2B Entrepreneur

33 min listen

The Big Race & September Income Report: In this episode, Tom shares an update on Fame and bCast whilst sharing the BIG race that will be happening over the next 12 or so months as bCast runway runs away. He also shares the two innovative SaaS growth strategies he will implement to win this race against the wicked enemy: time. by Confessions of a B2B Entrepreneur

14 min listen

Update, October Income Report & We're Back: In this episode, Tom shares Fame and bCast's revenue progress. He explains why this podcast has been on a 5 month hiatus, what has gone well/what hasn't gone well over the past few months and the plans for the pod going forward... by Confessions of a B2B Entrepreneur

14 min listen

SaaS Marketer Strategy & Income Report April 2020: In this episode, Tom share the story of SaaS Marketer and bCast to date, he covers where the ideas came from, how much cash they are making and where we plan to go in the future. We also welcome the very first sponsor of this podcast: Document360, knowledge base software that scales with your product. by Confessions of a B2B Entrepreneur

29 min listen

Confessions Of A B2B Marketer - Trailer: In this trailer, Tom shares what to expect from the Confessions Of A B2B Marketer podcast... Who? Why? & What? by Confessions of a B2B Entrepreneur

3 min listen

Sujan Patel Shares 4 SaaS Growth Strategies For bCast: In this episode, Sujan Patel returns to perform a LIVE growth strategy session for bCast... he did little to no prep and still managed to produce 4 BIG potential growth strategies for our new podcast hosting SaaS. by Confessions of a B2B Entrepreneur

34 min listen

9 Unconventional SaaS Marketing Strategies with Tim Soulo: In this episode, Tom shares a summary of April for SaaS Marketer and bCast, he then brings in Tim Soulo, CMO and Product Advisor at Ahrefs onto the show to understand more about their unconventional growth. by Confessions of a B2B Entrepreneur

51 min listen

The Impact Of Freemium with Kieran Flanagan: Kieran Flanagan, VP Marketing at HubSpot joins us to share HubSpot's freemium journey: why they did it, how they did it and the impact it had on their numbers. by Confessions of a B2B Entrepreneur

27 min listen

Viral SaaS Growth with Julia Enthoven, Co-Founder of Kapwing: In this episode, Julia Enthoven the Co-Founder of Kapwing joins Tom to share more about how they use the "viral watermark" feature to blow up the growth of their video editing software: Kapwing. by Confessions of a B2B Entrepreneur

15 min listen

Bootstrapping To $640k MRR With Omar Zenhom of WebinarNinja: In this episode, Tom is joined by Omar Zenhom the cofounder and CEO of WebinarNinja to discuss how they grew the business to over $640k MRR - boostrapped. Tom also then breaks down how he thinks they have managed this... by Confessions of a B2B Entrepreneur

27 min listen

Founders Doing Customers Support? With Mike Hawkins: In this episode, we welcome Mike Hawkins the founder of Riddle to discuss how and why Tom was able to reach BOTH founders through their live chat when he was researching for a case study last year. We also hear Tom's top five customer support tips from running support for bCast over the past few months. by Confessions of a B2B Entrepreneur

26 min listen

The Demand Gen Movement with Adam Holmgren of GetAccept: In this episode of Confessions of a B2B Marketer, I'm joined by a demand generation legend and LinkedIn influencer: Adam Holmgren of GetAccept. We get Adam's view on the demand generation movement, how they run demand gen at GetAccept and his thoughts on personal branding. by Confessions of a B2B Entrepreneur

29 min listen

The Only B2B SEO Signal To Consider In 2021 with Nick Jordan, CEO of Content Distribution: In this episode, we're joined by Nick Jordan, CEO of Content Distribution to discuss the single SEO factor to focus on in 2021, how they get awesome SEO results for clients and how he has built his SEO agency to 25 employees. by Confessions of a B2B Entrepreneur

33 min listen

How To Build & Monetise A Community with Louis Grenier: Louis Grenier, the founder of EveryoneHatesMarketers.com jumps on the show to discuss how he has indoctrinated his community into his way of thinking, booked Seth Godin as a guest on his podcast and how he plans to monetise. by Confessions of a B2B Entrepreneur

36 min listen

7 Steps To $1m ARR with Guillaume Moubeche of lemlist: Guillaume Moubeche, founder and CEO of lemlist joins us to discuss the seven steps that grew them to $1m ARR in just under two years. Plus Tom shares revenue and traffic metrics from SaaS Marketer in May. by Confessions of a B2B Entrepreneur

45 min listen

300k Sessions Per Month With Sujan Patel of Mailshake: In this episode, Tom is joined by Sujan Patel the Founder of Mailshake: a SaaS that builds sales outreach cadences with email, phone, and social in as little as 5 minutes. Tom asks Sujan about how he manages the growth of Mailshake whilst also running an agency, how they grew the Mailshake blog to 300k sessions and how to get BIG backlinks. by Confessions of a B2B Entrepreneur

27 min listen

Everything Is Marketing with Corey Haines, Founder of Swipe Files: In this episode, we're joined by Corey Haines, Founder of Swipe Files to discuss his journey through the world of marketing, how his experience as head of growth at Baremetrics facilitated his next step and what he's working on for marketers right now... by Confessions of a B2B Entrepreneur

37 min listen

Selling A SaaS Then Starting An Agency With Dave Schneider, CEO at Shortlist: In this episode, Tom is joined by Dave Schneider, CEO at Shortlist. They discuss Dave's previous bootstrapped SaaS business: Ninja Outreach, how they grew that, sold it and then why Dave decided to start an agency. by Confessions of a B2B Entrepreneur

33 min listen

The Ultimate SaaS Onboarding Flow With Ajay Goel: In this episode, Tom is joined by the Founder and CEO of GMass: a sweet Gmail plugin that adds super powers to your inbox. Tom moved through this onboarding process when he was trying out the tool and HAD to bring Ajay on to break down why he did it... and the impact it is having on growth. by Confessions of a B2B Entrepreneur

24 min listen

Update On Fame's Progress, Tom's Business Philosophy & The Best Way To Start A B2B Business (Profitable Happiness): An interview with myself and the wonderful Dr. Pele Raymond on his show: Profitable Happiness. I share my business philosopy, an update on how Fame is doing and why I think there is an intimate connection between profit and happiness. by Confessions of a B2B Entrepreneur

32 min listen

Content/SEO/Social Flywheel #2: The Plan: In this second episode of The Content/SEO/Social Flywheel Series, I share the PLAN. What tools we use, who does what (freelancer or in house?), what metrics we will track and what the individual workflows will be... it's a must listen if you plan to build this out for your own B2B business (or forward this to your marketing manager!) by Confessions of a B2B Entrepreneur

15 min listen

Creating Vs Capturing Demand with Sam Kuehnle of Refine Labs: In this episode of Confessions of a B2B Marketer, I'm joined by a man that left a very popular comment on one of my recent LinkedIn Posts. I was being a little controversial stating that actually businesses COULD win by just capturing demand... as Fame has grown to $1m ARR with doing just that. In reality, the discussion was more nuanced... and Sam shared his opinion in a calm and knowledgeable manner... I had to bring him on to learn more about this AND lead gen versus demand gen, using paid spend for content consumption and to pitch him a very special marketing campaign I have been planning. by Confessions of a B2B Entrepreneur

25 min listen

An ABM Masterclass with Andrei Zinkevich of Fullfunnel.io: In this episode of Confessions of a B2B Marketer, I'm joined by someone that sent me some lovely gifts to my home back in 2020... this guy knows how to build B2B relationships... and grow B2B businesses. His name is Andrei Zinkevich and he a Co-founder @Fullfunnel.io. He shares a LOT of wisdom on Linkedin about ABM and demand gen, so I had to bring him on to break down the difference between these two HOT B2B trends. Andrei walks us through an ABM campaign as he would run it... this is a MUST listen episode if you are into, or want to run ABM for your B2B business. by Confessions of a B2B Entrepreneur

37 min listen

Bitcoin, April Income Report & 2021 Progress: In this episode, Tom shares Fame and bCast's revenue progress. He then dives deep into Fame's (B2B podcast agancy) growth strategy, why the business switched their treasury to Bitcoin, how and why they acquired another podcast agency and plans for the rest of 2021. by Confessions of a B2B Entrepreneur

20 min listen

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Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism

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