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Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era

Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era

FromBetter Advertising with BTR Media


Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era

FromBetter Advertising with BTR Media

ratings:
Length:
28 minutes
Released:
Jun 28, 2023
Format:
Podcast episode

Description

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing.

Alicia also details the impact of Shark Tank as a catalyst, the importance of being omnichannel in advertising, the rise of TikTok as a powerful marketing platform, Alicia's unique approach to training the TikTok algorithm for targeted content, and the potential implications and impact of these themes on the advertising landscape.

Follow Alicia on TikTok, YouTube, & LinkedIn
Follow Justin on LinkedIn
Learn more about BetterAMS
Released:
Jun 28, 2023
Format:
Podcast episode

Titles in the series (47)

Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.