11 min listen
#083 - How to create content that builds trust on social media with Anna Brightman from Upcircle
#083 - How to create content that builds trust on social media with Anna Brightman from Upcircle
ratings:
Length:
28 minutes
Released:
Feb 17, 2022
Format:
Podcast episode
Description
You better brace yourself, team. Get your notepad at the ready, as it is going to be a good episode. Anna Brightman, the co-founder of Upcircle,takes us behind the brand's social media accounts (and so much more). We discuss UGC, embracing raw and unfiltered content, and lessons from embracing TikTok (and trending sounds). You'll learn about the benefits of creating native content for the platform and the crucial role of video in your strategy. We also discuss how you can use marketing to build trust and credibility, looking at user intent and how to get people to support you, not "buy" from you.
Learn more about Alt Marketing School
Apply for the Alt marketing certification: altmarketingschool.com/learn
Get our curriculum overview: altmarketingschool.com/sendcurriculum
Take our brand archetype quiz: altmarketingschool.com/quiz
Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool
Learn more about Alt Marketing School
Apply for the Alt marketing certification: altmarketingschool.com/learn
Get our curriculum overview: altmarketingschool.com/sendcurriculum
Take our brand archetype quiz: altmarketingschool.com/quiz
Find out more about us on social
TW: @altmarkschool
IG: @altmarketingschool
Released:
Feb 17, 2022
Format:
Podcast episode
Titles in the series (100)
#002 - How to Use Linkedin and Pinterest stories for your brand: Over the last month, in the space of ten days, both LinkedIn and Pinterest have released their own versions of “stories.” I know what you are thinking: Twitter’s “Fleets” have been leaving a very mild impression (almost a fleeting impression, some would say), and Facebook Stories are pretty much mindlessly reshaped Instagram stories on most pages. How will Pinterest and LinkedIn Stories be different? Let’s think about some fun ways we can jump on the trend before it even catches on. Learn more about Alt Marketing School Apply for the Alt marketing certification: altmarketingschool.com/learn Get our curriculum overview: altmarketingschool.com/sendcurriculum Take our brand archetype quiz: altmarketingschool.com/quiz by Alt Marketing School